The brandâ€™s stylists sought to bring out a â€˜country girlâ€™ charm for their S/S pictorial, and so they braided Hwang Jung Eumâ€™s hair into two neat pigtails. Shimmer powder, candy-orange lip gloss, and simple black mascara were used for her makeup palette, adding to her youthful look. To complete it, she wore a flower-print top with lace-up ribbons and used a lollipop as a prop.
The effect is cute and a little sexy; a refreshing change from the glamorous concepts flooding the industry at the moment.
Hwang Jung Eumâ€™s full pictorials will be released in a fashion magazine in March.