Asian Fashion Icons: Lee Min Ho and Girls’ Generation

New Outdoor Fashion Brand to be produced by Lee Min Ho and Eider

Lee Min Ho and Eider recently collaborated to create an outdoor brand.

The line features outdoor ensembles which include sweatshirts, jackets, pants, backpacks, t-shirts and pants. Lee Min Ho wears a hooded sweatshirt for his photo shoot. He is also featured wearing an all black ensemble which are all from the collaboration line.

The collaboration doesn’t end in the photo shoot. Lee Min Ho helped in designing some of the ensembles from the line. He worked with the design team to help bring out his creative ideas. He is the perfect person for this collaboration project because he has been named as one of the most fashionable celebrities in Korea. The collaboration line will be available in all Eider stores starting today February 6.

Behind-the-scenes from Girls’ Generation and J.ESTINA

The lovely ladies from Girls’ Generation lands another fashion deal with a great brand. The girls are chosen to be the new models for J.ESTINA Spring/Summer 2012 Campaign. A photo shoot was recently released including a promotional video featuring the collection from J.ESTINA and the chic ladies from Girls’ Generation.

This is definitely a great starting year for the K-pop group. They recently appeared in some shows for their promotional tour in the US. The girls are making a big name not only in Asia but also in other parts of the world. And with their popularity soaring high comes many endorsement deals like this one.

The campaign’s inspiration is the princess inspired look. They wore whimsical and feminine ensembles in romantic hues. The J.ESTINA Spring/Summer 2012 collection will be released this February.


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