As one of of the most recognisable faces in the Chinese fashion world, Ji Cheng is a designer that likes to take aspects of her native culture, and transform it into modern fashionable apparel. A clear example is her 2013 Autumn/ Winter collection which was inspired by the ancient Chinese fable of a fish who at nigh time becomes a beautiful woman. Drawing inspiration of Chinese folklore and traditions is all part of Cheng’s fashion philosophy. Speaking to Fashion Forward Trends, Cheng said “I have always been touched by traditional Chinese art, crafts, and culture. Chinese tradition also gives me a lot of inspiration. Contemporising the Chinese element has gradually become one of my signatures that my customers love and pursue.”
Born in Shanghai, Cheng studied at the Instituto Marangoni in Milan and worked at Basic Krizia and D’A as a designer and visual director. In 2002, Cheng founded her own label ‘La Vie by Ji Cheng’, and her career soon skyrocketed.
In 2004, Cheng was incited to join the Nokia fashion event in China and Thailand. She presented her Spring/Summer collection at the Shanghai Fashion Week in 2005 as and up-and-coming designer to watch out for. Next year, Cheng featured in Growing China, a documentary produced by The New York Times and the Discovery Channel. In 2008, she featured on CNBC for a program called ‘Wisdom Talk’, and was awarded both the Shanghai Creative Leaders Award and Hurun Fashion Pioneer Award. In 2011, Ji was selected as one of the leading mentors for Johnnie Walker’s Yulu/Quotation campaign.