Based in New York, Eunice Lee started out her career in the fashion industry at DKNY, where she went straight after college. Lee found this formal foundation crucial to her future career, saying that “Everyone and their mother thinks they can be a designer, but you have to have a foundation first. It’s not just about a dream. It’s a business”.
This hard-edged approach has certainly been of use to Lee, as it has seen her own label. UNIS, go from a single store in Elizabeth Street, New York, to opening stores along the West Coast and having her designs sold in boutiques and department stores around the world. Unlike many other designers who have taken up creative directorships at leading fashion houses alongside working on their own labels, Eunice Lee has stayed loyal to her own brand, a decision that has resulted in the brand’s longevity and good reputation.
Known for her for her menswear collections, her designs are epitomised for a classic simplicity with a careful attention to detail. To Lee, it’s about the feel, the fabrication and the fit, and garments that don’t look like costumes. Clothes should be real. Lee is a designer who takes a holistic approach to designs, and much like top chefs who strive to use only the finest local ingredients, all of Lee’s products are made in the USA, with the fabrics sourced only from the finest suppliers in the USA, Japan and Europe. This approach, along with Lee’s careful designs and business nous, has seen UNIS become a visionary and inspirational brand on the world’s fashion map.