Yoona and Lee Minho for Eider

The French brand Eider recently announced their new endorsers for their outdoor clothing and equipment.  Eider chose actor Lee Minho and Yoona to endorse for the company.  Previous endorsers for the said brand were actor Chun Jungmyung and Jang Hyuk.

According to the statement that the brand marketing team released, “Last season, the brand gained immense popularity with Janghyuk and Chun Jungmyung. This time, however, we would like to focus on young adults in their twenties and thirties with sophisticated and trendy styles. Lee Minho and Yoona were chosen as the top stars that would be able to represent young people. They have the charm of being stylish fashionistas with their young and chic style, and are expected to give a good and accurate representation of the brand.”

Yoona and Lee Min Ho will be appearing in ads in Australia this August.

Lee Min Ho is the famous member of TV series “Boys Before Flowers” and he is currently doing another drama “City Hunter”.  Yoona is busy with the upcoming concerts of SNSD for this month.

miss A and Nichkhun for EDWIN

2PM’s Nichkhun and miss A are the new face of the fashion label EDWIN.  Actor Kim Bum was the previous model for EDWIN.

According to EDWIN’s marketing strategy the two stars were chosen because of their popularity among the young generation and their star power.  They have predicted higher sales as the two models would start to promote the famous brand.

Nichkhun has been a famous product endorser because of his great appeal to the people. Past endorsements include: cosmetic products, beverages, fashion brands and gadgets.

miss A recently released a full album entitled “A Class”.  She launched her first full album on July 18.  Her singles have reached top spots in the music charts.